PHONE NUMBER :
+974 4142 4001
EMAIL ADDRESS :
info@futureretaildestinations.com
RETHINK
RESET
REIMAGINE
QATAR FORUM 2022
JUNE 09 & 10, 2022
SHERATON GRAND DOHA RESORT & CONVENTION HOTEL
RETHINK
RESET
REIMAGINE
QATAR FORUM 2022
JUNE 9 & 10, 2022
SHERATON GRAND DOHA RESORT & CONVENTION HOTEL
Join us for our live broadcast of the Future Retail Destinations conference on June 9th!
A wide range of global retail industry experts are part of the panel of key speakers at the Future Retail Destinations conference 9th and 10th of June.
Don’t miss the chance to be a part of this pioneering event.
REIMAGINE
THE FUTURE
We introduce Future Retail Destinations: Qatar Forum 2022, a platform to showcase and position Qatar as an inspirational and unique shopping and entertainment destination in the region.
For its premier debut, the time is just right to collaborate and share knowledge, as we leverage the global awareness and focus on Qatar through FIFA World Cup Qatar 2022 TM. We are eager to promote best practices in placemaking and discuss the future of retail experiences and development in the region, along with leading international and local VIP speakers, leaders and pioneers, business owners, destination developers and investors.
It is an annual event to address the retail habits of the nation, raising awareness of the retail developments in the country, highlighting success and fostering growth of the retail industry to fulfil the Qatar National Vision 2030.
The Qatar Chamber of Commerce & Industry (QCCI) is delighted to support and endorse the most awaited retail event of the year, the Future Retail Destinations. We look forward to sharing our experiences as we continue to pursue the transformation of our local shopping malls into unique destinations and being inspired by global leaders in the retail industry on how to collectively rethink strategies to reset the market and reimagine the retail experiences in the country and the wider region.
Sheikh Khalifa Bin Jassim Al Thani
Chairman of the Qatar Chamber of Commerce & Industry (QCCI)
Why
Attend
RE-IMAGINE
The needs of retail destinations are changing rapidly. The current model of traditional shopping, as we know it, is no longer viable. Creating shopping malls that become favourite meeting places by conceptualising outstanding experiences, innovative events and decorations that catalyse customer and visitor engagements through a digital layer is the future. The collective mission is to reimagine the customer experience to retain their engagement in physical retail markets.
collaborate
Increase networking opportunities to empower businesses, learn from and get inspired by successful activations. To maximise success and capitalise on the new era of post-pandemic retail practices, retailers, real estate owners, destination developers and investors must work together.
LEARN
A series of talks, roundtable discussions and interactive workshops will bring together leading retail entrepreneurs, brand tycoons and innovators who will share their experiences and knowledge about understanding and delighting customers. Therein also sharing key strategies to advance business, develop new products and services to help organisations grow and innovate.
SUCCEED
The new era of placemaking and brand engagement requires reassessment of industry values and business intentions in order to survive. Future Retail Destinations serves as ‘the’ platform for the retail community to mastermind through high quality networking, exposure and expansion opportunities to drive success, create brand equity and enhance guest experience.
Transform
The Industry
The Future Retail Destinations Conference will bring together leading voices from the retail industry to amplify the role of shopping malls as retail and entertainment destinations with a focus on experience design and human connections.
This inaugural event will be hosted by CELS Group in collaboration with the Qatar Chamber of Commerce and Industry bringing together top brand innovators from the retail sector. Capped off with a gala dinner on the second night, the conference with a series of inspiring keynotes, engaging talks and interactive roundtable discussions will promote best practices in placemaking and discuss the future of retail experiences and development in the region, highlighting the need for people to come together to re-engineer customer experiences, keeping emotions at the centre.
To maximise success and capitalise on the new era of post-pandemic retail practices, retailers, real estate owners, destination developers and investors must work together to bridge the transition of shopping malls to become “favourite meeting places.” Our mission is to retain and innovate customer engagement to enhance and enrich the physical retail environment in the era of hybrid.
WHO
SHOULD
ATTEND
Mall Management
Leadership and C-suite
Senior Executives
Next in line to key decision makers
Brand Owners
Retail innovators who brings in excitement to every consumer
Patrons or Shoppers
Selected shoppers and end users
Customer Service
The frontline in every organisation with a direct connection with clients
Business Development Executives
Leaders who re-invent strategies and concepts
Real Estate Developers
The "home builders" for brands
Media
Those reaching and influencing people widely
Tourism Boards
The organisation that can direct traffic to future destinations
Event
TAKEAWAYS
#FRD22’s curated agenda will feature two days of engaging presentations, collaborative workshops, lively roundtable discussions and more!
Day 1
Forum
Interactive Morning Sessions
Workshops
Cocktail Reception and Networking
Day 2
Mall Tour
Dinner
0 +
DELEGATES
0
SPEAKERS
The dedicated retail event in Qatar
Designated networking spaces
Tried and tested success stories
Launch and open applications of advisory board members
Workshops and VIP masterminds
Leverage on the success of leading speakers and innovators
A hub for networking with industry decision makers
Incredible PR, marketing and sponsorship opportunities
A chance to transform the future!
KEY
SPEAKERS
GERARD GROENER
Senior Advisor and former Managing Director
Ingka Centres, IKEA’s Malls Division
Former CEO – CORIO
Gerard Groener started out as the Managing Director of the Dutch unit of Corio N.V., a leading retail property company with developments and operations across Europe and Turkey. During his tenure as the company’s CEO, he led Ingka Centre, the shopping centre branch of IKEA, with operations across the globe. In 2021, Gerard left IKEA and started his own consultancy and is active on several non-executive boards.
ROEL VAN DEN BERG
Owner
Access to Quality BV
Roel van den Berg has over 30 years of experience in business development. Roel later co-founded the Access to Quality network, which works in developing ideas, strategies, and concepts for both Dutch and international businesses companies. His clients include CBRE Investment Management, Ingka Centres, Campofrio Food Group, AirFrance, KLM and Unilever.
IBRAHIM IBRAHIM
Managing Director
Portland Design
Ibrahim Ibrahim is a member of the UK Government’s High Street Task Force and the Centre for London think tank’s advisory board. He is a retail strategist who focuses on the future of retail and consumerism, branding and retail design. Ibrahim has worked with a diverse portfolio of clients across the world. He regularly contributes to The Economist Insights blog on design, retail and business strategy.
CHRISTIAN RECALCATI
Managing Director
Sportium
Christian has spent over 30 years in the real estate market and industry, focusing on retail and shopping malls in particular. He put his experience at clients’ disposal both in theoretical and operational stages. His bespoke approach aims at matching clients’ needs with the most innovative trends and optimising functional and economic results. He also set up Larry Smith’s businesses in Russia, Brazil, and China.
Adrian
Camps
FRICS, ACIArb
Retail Director
Rixos Qetaifan Island North
Adrian is a seasoned property professional with over 40 years of experience and is a Fellow of the Royal Institution of Chartered Surveyors and Chairman of the RICS Qatar board. He has been based in the Middle East for 15 years, with the last 10 years spent in Qatar, working at Director level for international consultancies including Knight Frank, Savills and Colliers International, where he specialised in retail leasing. He was property director for a 177,000 m2 BUA mall, under construction in Qatar
AMIT PURI
Vice President Leasing
DAMAC
Qualified as an Architect MBA, Amit Puri MRICS handles the entire P&L of DAMAC’s Retail
and Residential leased assets. He comes with over two decades of rich experience in the field of
real estate with brands such as Ivanhoe Cambridge, McArthur, RMZ, Colliers, Cushman & Wakefield and DLF at leadership positions. He has been instrumental in formulating innovative strategies and opening new revenue streams
for his stakeholders.
MIDDLE EAST ROUNDTABLE
RETHINKING
DESTINATIONS
ROUNDTABLE DISCUSSION
AVIJIT YADAV
CEO
Tamdeen Mall Management
.
RONY JOSEPH MOURANI
CEO
Assets Properties Management
.
SHAHROKH KESHAVARZ
CEO
Retail Stars
Founder – Golden
Business Magazine
Regional Representative
of MECS+R – Iran
FIRESIDE CHAT
NADA GHAOUI ABOU SAAB
Co-Founder
FIKRA Consultants, Canada
Former Marketing Director for shopping malls at Majid Al Futtaim
MOHAMMAD ALAWI
Chairman of the Executive Committee
Red Sea Markets Company Limited
LIZELLE FITOUSSI
Director – Marketing
Merex Investment
ALESSANDRO GAFFURI
Moderator
Founder and CEO
CELS Group
ROUNDTABLE 2
FUTURE
OF RETAIL
SUDHITHAM CHIRATHI
CEO
Central Retail Corporation Ltd. (Thailand)
ANTONIA
GIACINTI
Owner
Antonia Milano
MAURIZIO PURIFICATO
Co-Founder
Khrisjoy Brand
MATTEO BRUNO LUNELLI
President and CEO
Ferrari Trento
CEO
Gruppo Lunelli
President
Fondazione Altagamma
ROUNDTABLE 2
FUTURE
OF RETAIL
AGENDA
- JUNE 09
Full Day Forum
- 08:30 - 09:30
1 Hour
Registration and Coffee
- 09:30 - 09:45
15 Minutes
Conference Opening & Welcome Address
Unveiling future retail destinations by Alessandro Gaffuri
- 09:45 – 10:00
15 Minutes
Opening Address
The Qatari vision of the future: A Wellspring for Growth
- 10:00 – 10:20
20 Minutes
Plenary Session: How to build favourite meeting places by Roel Van Den Berg
- 10:20 – 10:40
20 Minutes
Keynote Address:
Unlocking growth with future-proofed retail destinations by Gerard Groener
- 10:40 – 11:00
20 Minutes
Beyond the Matchday: How retail, F&B, hospitality, leisure, services play a key role for sports stadiums to generate traffic and income all year round by Christian Recalcati
- 11:00 – 11:15
15 Minutes
Coffee Break
- 11:15 – 11:30
15 Minutes
Evolution of fashion retail
- 11:30 – 11:45
15 Minutes
How to build a sustainable community market
- 11:45 – 12:00
15 Minutes
Designing authentic experiences and spaces by Ibrahim Ibrahim
- 12:00 – 12:15
15 Minutes
Fireside Chat: Reshaping Retail Experiences
by Nada Ghaoui Abou Saab
- 12:15 – 13:15
1 hour
ME Roundtable: Rethinking destinations malls must catalyse community building
- 13:15 – 14:15
1 Hour
Lunch
- 14:15 – 16:45
2.5 Hours
First-of-its-kind Interactive Workshops: Discovering your secret sauce to create favourite meeting places: Your chance to imagine the ‘Shopping Mall of the future’
- 16:45 – 17:00
15 Minutes
Presentations from the workshops
- 17:00 – 17:15
15 Minutes
Closing remarks by Alessandro Gaffuri
- 19:00
Cocktail reception and networking
INTERACTIVE
MORNING
SESSIONS
Q&A
At FRD, attendees can submit their questions via their WhatsApp and vote up the ones they find most relevant for discussion.
Chat Room
Attendees can network and discuss ideas with one another by using event chat rooms through the event WhatsApp chat.
Interactive Campfire Sessions
These are 30-minute power-packed sessions where each group will be given a topic to discuss common issues and solutions. The facilitator will introduce a topic and facilitate the discussion to reveal common issues and solutions.
Live Polls and Surveys
Live polling will be available through WhatsApp Chatbot, with easy and relevant questions, and the results will be displayed on the screen in real-time.
Case Studies Sessions
A select number of speakers will be given the opportunity to present their case studies and highlight simple yet concrete steps they took to reach a successful outcome.
Edutaining Comedian
Expect intervals of edutainment acts at our conference to spark your energy and stimulate you to strike up conversations with other guests over your shared experiences.
Visual Artist
A virtual artist will digitally capture a summary of the speaker's content and conference conversations, bringing the essential elements of the event together in a graphical presentation. After the event, the final sketch will be distributed to attendees.
Games and Contests
To spice things up, we are hosting games at random times during the conference, and winners will receive fun and amazing prizes!
WORKSHOPS
#1
CUSTOMER NEEDS & DESIRES
ELLEN ZWIENINK
Co-Founder
Access to Quality Network
Access to Quality Network
Knowing and understanding customer needs is at the heart of every successful business. It offers broader possibilities than traditionally dividing visitors into target groups. This workshop will explain the opportunity of customer need thinking and how you can apply it. You will work on specific cases to practise in groups, validate the outcome and share your results in plenary.
#2
UNDERSTAND THE CUSTOMER WORLD
ROEL VAN DEN BERG
Owner
Access to Quality BV
Access to Quality BV
To put consumers truly at the heart of our thinking, we need to understand the world around us. Societal developments influence human behaviour every day. When you are curious about societal developments, you can use them to develop your business in time to be successful today, tomorrow, and in the long run. This workshop will teach you everything about contemporary societal developments and give you the tools to use them in your daily work. You will work with a selection of them and apply them to challenges in different locations in the region, and share the outcomes in plenary.
#3
DARE TO BE DIFFERENT
Dennis M.A. Luijer, M.Sc.
Visual Strategist / Director
Visually yours – Design Agency
A great destination is a place where visitors feel like they are experiencing something unique. This uniqueness is what makes a place stand out from its competitors and how it earns a special place in the minds of potential customers. Customers are looking for sincere uniqueness that creates stories that go beyond “WOW” and “it was amazing.” These stories will not last very long, and they will definitely not guarantee recurring visitation. You will be introduced to soul anchors and uniqueness and will work with these insights on several locations in the region to create potential uniqueness and share these outcomes in plenary.
#4
SPACE OPTIMIZATION
GERARD GROENER
Senior Advisor and former Managing Director
Ingka Centres, IKEA’s Malls Division
Former CEO – CORIO
Are you a retail-anchored shopping centre or a theatre with consistently attractive programming? Commercial real estate is a conservative industry that needs to start thinking differently and develop and operate their assets in a different way. Optimize the existing cubic meters, start thinking 24/7, hardware and software and total flexibility. Think in new business models. You will be introduced to this thinking and will create an imaginary shopping centre of the future, and you will share your results in plenary.
REGISTER
Ticket Rates
Corporate Registration
PARTNERS
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